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New look, new fragrance, new products at Dr. Miracle’s.
September 30, 2011
By: TOM BRANNA
Editor
Dr. Miracle’s, a leader in the ethnic hair care industry, evolves beyond hair repair positioning and drives the brand forward with a comprehensive re-launch. September 2011 marked the introduction of the brand’s multi-tiered innovation initiatives, kicking off with updates to product formulas, packaging and advertising. “First and foremost, we’ve increased our understanding of our consumer, learning more about why she likes our brand and why she uses our products. The ...
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